Eamonn Grant - FEAR OF DIGITAL - Growth Hackers Dublin #3
Recorded 5th June 2014. Growth Hackers Dublin in the Irish Times, Tara Street, Dublin.
Next event Growth Hackers Dublin Meetup July 10th. [ http://t9.ie/ghack4vd ]
So I've got a job with probably one of the best brands in the world. In fairness to the AA, they really are, and voted most trusted brand in the UK only a couple of months ago. And I knew what was getting into. And so the problem with a perfect brand is that they're scared. They're very scared. They're scared of people like me and you because it's a 102-year-old business, and they've always done things the way they've done things, and they're trusted, and they have no Facebook page because of trust. You can't have a Facebook page so we could complain. Wouldn't that be terrible?