Pay walls going up for Irish traditional media

Posted by Jason Roe on Mar 26, 2010 8:36:05 AM

This week a number of Irish regional news websites have started charging for content. Chances are that you haven't already spotted this. I say that this because if you are anything like me, you probably consume media a lot differently than the masses.

Before I start, I want you to know that I was previously in gainful employment with the Irish Independent and worked in the team and on the platform behind these regional web sites. Although its been over a year since I worked there, I have some understand of why they might have decided to charge for content. Before I start to explain the rationale, I want you to know that I think that this move will prove in time to be a huge mistake. Anyone who is in advertising might tell you that this move will more than likely obliterate most of the traffic and advertising revenue on these on-line publications.

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Free customised blogs for Irish Hotels!

Posted by Jason Roe on Feb 20, 2009 7:05:29 PM

Last week, I went to a really interesting session about hotels and bogging set up by Ciara Feely. Keith Bohanna was speaking to a group of hoteliers about promoting themselves via blogs / twitter.

I found it quite interesting that the first barrier for most of the hoteliers was the lack expertise to set up a branded hotel blog. With that in mind, I decided to come up with this offer.

For a limited time, I am offering a number of Irish hoteliers the chance to get a blog installed / customised* free of charge. To top that off.. If you are a small hotel / b&b , I will also give you a free one-to-one crash course on twitter.

If you are in the hotel space and looking for a blog I would love to hear from you. If you know anyone in the tourism space who might be interested please pass this ton to them.

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Property pron an interesting trend!

Posted by Jason Roe on Nov 21, 2008 5:33:34 AM

I spotted this trend on google a few weeks back. It seems like Irish people have something new on their mind (an interesting mindset). The graphs look like a mirror image of each other. Maybe daft.ie should move into the adult entertainment business... Updated.. made this Safe for Work :)

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Geansai Gorm in Barcamp Cork

Posted by Jason Roe on Oct 31, 2008 6:27:51 AM

I'm heading down to barcamp cork later this evening. The plan is to fly down on the 20:20 flight with Ryanair. Hopefully I will see you all there! If anyone is staying in the lancaster lodge let me know as a few of us staying three.

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Myspace Trademark - Brand Marketers, Feeders and Marketplaces

Posted by Jason Roe on May 24, 2007 7:05:14 PM

In April, Dave Davis from redfly marketing reported on the impact of MySpace registering their trademark with Google. This trademark caused many home grown MySpace fan sites to take a hit because of the lack of Adsense opportunities.

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Google Notebook - Note This? Takes on Social Bookmarking!

Posted by Jason Roe on Apr 9, 2007 2:39:53 PM

It looks like Google has implemented a new “Note This� feature into the SERPS (Search Results Pages) over the weekend. The handy little feature allows you to quickly and easily take note of search results for later viewing within Google Notebook.

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3v prepaid virtual credit cards with no fee!

Posted by Jason Roe on Apr 4, 2007 12:42:09 PM

It seems that 3v have finally copped on that charring a €5 euro premium for a prepaid voucher is just nuts. For a limited time 3v are giving you your 5 euro fee back in the form of credit.

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Coworking in Ireland

Posted by Jason Roe on Apr 3, 2007 6:47:31 PM

I have been toying with the idea of coworking for some time. For anyone that hasn't heard of coworking yet, the concept is fairly simple:

"Coworking is a movement to create a community of cafe-like collaboration spaces for developers, writers and independents"

The concept itself is nothing new. Freelancers and small business have always teamed up for office shares. What makes coworking any different to typical office share? In my mind the definition of an office share would be simple "A closed group of people spreading the cost of an office". Whereas coworking is the next evolution of this model.

Think of it this way, what if you could not only spread the cost of your business, but quickly and easily pool resources with a larger community of likeminded individuals? Your office share is limited to a stagnant pool of talent that will rarely change. What if your community was more fluidic? How would that affect your business model?

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Search Marketing world in review

Posted by Jason Roe on Mar 22, 2007 7:55:58 AM

As you know, search marketing world was on yesterday in the Royal Hospital Kilmainham. I must admit, this was an amazing venue to pick for such an event. It had the old school nature of the 17th Century with a strange twist of Modern Art everywhere!

Enough about the venue how was the event? I had really high expectations with the line up of speakers. At the end of the conference I came out a bit let down. The event as a whole seemed to be directed heavily at marketing agencies and potential clients. I understand that this is normally the case in a lot of event of this nature, but at the price of the tickets (€300-500) I really expected something more informative.

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Search Marketing World meet up

Posted by Jason Roe on Mar 16, 2007 1:19:42 PM

This may be at short notice! Im trying to arrange a meet up before, during, or after the search marketing world 2007 event that will be on 20th March (Next Tuesday). More details about the every can be found over at the search marketing world site.

Would anyone be interested? Drop me a comment with suggestions for venues etc..

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