Pay walls going up for Irish traditional media

Posted by Jason Roe on Mar 26, 2010 8:36:05 AM

This week a number of Irish regional news websites have started charging for content. Chances are that you haven't already spotted this. I say that this because if you are anything like me, you probably consume media a lot differently than the masses.

Before I start, I want you to know that I was previously in gainful employment with the Irish Independent and worked in the team and on the platform behind these regional web sites. Although its been over a year since I worked there, I have some understand of why they might have decided to charge for content. Before I start to explain the rationale, I want you to know that I think that this move will prove in time to be a huge mistake. Anyone who is in advertising might tell you that this move will more than likely obliterate most of the traffic and advertising revenue on these on-line publications.

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