Easy 3 minute, 10 question Survey Results

Posted by Jason Roe on Jul 8, 2014 5:03:04 PM

Eamonn Grant - Survey Results  - Growth Hackers Dublin #3

Recorded 5th June 2014. Growth Hackers Dublin in the Irish Times, Tara Street, Dublin.

The Next event Growth Hackers Dublin Meetup July 10th. [ http://t9.ie/ghack4vd ]

One of the things we did do is we sent out a survey to our customers. We did this for multiple businesses that we own. We did this for Flowers Made Easy, we did it for Wholesale, and we did it for several other things. What was interesting was what we didn't realize before that. And just to give you an idea from the Flowers Made Easy side, the Flowers Made Easy number was still above that number you want, about 60%. If you hit 60%, you're a legend. If you hit 40%, you should keep going, fix it, tweak it, and get it going up.

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Dealing With Protective Brands & Their Fear Of Digital

Posted by Jason Roe on Jul 8, 2014 3:59:20 PM

Eamonn Grant - FEAR OF DIGITAL - Growth Hackers Dublin #3

Recorded 5th June 2014. Growth Hackers Dublin in the Irish Times, Tara Street, Dublin.

Next event Growth Hackers Dublin Meetup July 10th. [ http://t9.ie/ghack4vd ]

So I've got a job with probably one of the best brands in the world. In fairness to the AA, they really are, and voted most trusted brand in the UK only a couple of months ago. And I knew what was getting into. And so the problem with a perfect brand is that they're scared. They're very scared. They're scared of people like me and you because it's a 102-year-old business, and they've always done things the way they've done things, and they're trusted, and they have no Facebook page because of trust. You can't have a Facebook page so we could complain. Wouldn't that be terrible?

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