Days after my blog post "Pay walls going up for Irish traditional media", the very people who inspiredÂ confidence in pay wallsÂ for online regional new publishers are now taking them right back down again. I hate to tell you I told you so, but ..
This week a number of Irish regional news websites have started charging for content. Chances are that you haven't already spotted this. I say that this because if you are anything like me, you probably consume media a lot differently than the masses.
Before I start, I want you to know that I was previously in gainful employment with the Irish Independent and worked in the team and on the platform behind these regional web sites. Although its been over a year since I worked there, I have some understand of why they might have decided to charge for content. Before I start to explain the rationale, I want you to know that I think that this move will prove in time to be a huge mistake. Anyone who is in advertising might tell you that this move will more than likely obliterate most of the traffic and advertising revenue on these on-line publications.
Today was the first day of the Enterprise Start programme run by the PDC (Hothouse) in DIT. I am going to detail some of what I took out of each day. I will post it up here each day (Friday and Saturday for 6 weeks) feel free to comment etc. A word of warning, I wont be talking about any of the business ideas being pitched (Including my own).